SearchPilot

SearchPilot is an A/B testing platform built for SEO and generative engine optimization experiments on large websites. Instead of guessing which change will help, teams run controlled tests on groups of pages, with a forecast of expected traffic and a check on whether the result is statistically significant. Test dashboards show program overviews and result details, and analysis views compare Googlebot crawling of control and variant pages and use Search Console data to validate results. Tests can measure both traditional rankings and citations in AI search. SearchPilot applies changes directly to the HTML, so no source code changes are needed, and it connects through a proxy, API or edge setup with any CMS. It is aimed at enterprise ecommerce, travel, listing, job and media sites, and at SEO leaders, engineers and data analysts.