xofu

Xofu shows when AI assistants recommend a brand to buyers. It runs the prompts that buyers use to shortlist vendors across ChatGPT, Google AI Overviews, AI Mode, Gemini and more, tracking the recommendations over time. The focus is bottom of funnel prompts rather than brand name prompts. Competitive benchmarking compares a brand's visibility with rivals, and citation gap analysis points to pages worth improving and publishers worth targeting. Running the same prompts on several platforms makes the differences between them visible. A free tier covers a set number of prompts per model with unlimited projects and weekly report sharing, and a free snapshot gives a quick read. An MCP server is available. Through a sister company, Citation Labs, reports can become a pilot that publishes off domain comparison pages and builds backlinks.