Ahrefs

Ahrefs presents itself as a marketing platform for search and AI, running on its own web index. Keywords Explorer generates keyword ideas, clusters them and scores ranking difficulty from the backlinks pointing at top pages, alongside search volumes, traffic potential and SERP review. Site Audit checks website health, a rank tracker and a Local SEO Rank Tracker follow positions, and backlink metrics run through the competitive analysis. Content tools include an AI Content Helper and AI Content Grader, plus AI writing tools among the free offerings. Brand tracking covers mentions, citations and sentiment across AI chatbots, and web analytics show which chatbots send traffic. Google Business Profiles can be managed at scale. There is an SEO API and an SEO MCP, an Ask Ahrefs assistant, a browser extension and an Ahrefs Free tier. Report Builder combines rankings, backlinks and AI share of voice.