Ploy

Ploy is an AI marketing platform for website growth that builds on-brand pages, then keeps working after launch. Its agents watch traffic, SEO regressions, AI citations and competitor pages, and they write content, fix broken pages and run experiments on a schedule. Built-in SEO covers keyword research with search volume data, topic clustering, rank tracking, on-page scoring on every draft, technical audits, sitemap and redirect handling, and a feed of new backlink prospects with outreach drafts. Answer engine optimization targets citation in AI Overviews, Perplexity and ChatGPT. Other engines handle visitor identification and account-based marketing. It works inside Claude, ChatGPT and Cursor, and users can start free before upgrading for more credits. An agency offering for white-label pages is marked as coming soon.