Similarweb

Similarweb is a digital data company whose market intelligence reaches into SEO and answer engine optimization. For search work it offers keyword research, a rank tracker, backlink analytics, an audit module and an AI SEO strategy agent, next to paid search and advertising intelligence. AI search intelligence covers citation, prompt and sentiment analysis, along with traffic trackers for ChatGPT, Perplexity and Claude. Free tools include a keyword tool, a traffic checker, app analytics and a UTM builder, and a browser extension and an API are available. A free trial is offered, and a leaderboard ranks top websites and AI platforms. The audience stretches from SEO and marketing teams to sales, research and ecommerce operators, who use its traffic and market share data to compare themselves with competitors.