Topic

Content briefs in half the time is the promise from Topic, a content optimization tool for editors and agencies. Enter a focus keyword and it studies the top Google results to see what ranking pages cover, then builds a brief and outline, with an AI assist for new ideas. A Content Grader shows what a draft is missing, and a keyword research tool comes with the plans. Integration with Google Docs fits editors' workflows. Plans scale by monthly briefs and optimizations, including a tier for agencies producing content at scale, and a low-cost trial covers the first three briefs. Free tools include a People Also Ask tool, an idea generator, a table of contents generator and a word count calculator, and the company has joined CafeMedia.