Sparktoro

SparkToro is audience research software that shows which websites, podcasts, social accounts and publications reach a given audience. Reports cover the words and phrases the audience types into Google and Bing, the AI tools it uses, where it spends time and how much it uses each social network, with demographics that can be shared. The output is meant for copy, content, positioning, outreach, media plans and strategy briefs. An MCP server connects it to ChatGPT, Claude, Cursor and other compatible clients. A separate API is sold on pay-as-you-go credit bundles, and automated scraping of results is not allowed outside those official routes. Anyone with an account can run a free audience preview, no credit card needed, before buying a full report.