Semrush

Brand visibility across traditional search and AI answers is what Semrush is built around. It covers keyword research with traffic estimates and ranking positions, competitor and domain analysis, Site Audit for site health checks, daily rank tracking across classic and AI search, and backlink analysis. Local features include Google Business Profile management, listing distribution to online directories and an AI agent for posts and review replies. AI visibility tools track prompt-level visibility, share of voice and brand sentiment across ChatGPT, Gemini, Perplexity and Google AI. Teams can bring Semrush data into AI assistants through an MCP server, and an API is available. Agencies can build branded, white-label, scheduled reports that pull from Semrush and other marketing tool integrations. A set of free tools is offered, and the platform also reaches into PPC, social and digital PR.