Serpstat

Serpstat is a marketing toolkit for SEO and content tasks. Keyword research covers Google keywords across many countries with difficulty, search volume, cost per click and search intent, and a keyword tool shows whether an AI Overview appears for a query. A rank tracker monitors positions and traffic over time. Backlink analysis uses the company's own backlink index and includes a Link Intersect tool for comparing domains, plus checks for competitors using dropped domains. An audit tool finds technical issues and shows whether the count is falling, and a page audit looks at a single URL. Competitor analysis compares keywords and metrics side by side on one page. Smaller utilities include a traffic checker, a domain authority checker and an AI content checker. An SEO API returns data for custom scripts and dashboards, and custom datasets are available. New users can try every paid feature for seven days, or stay on a Freemium plan with a daily allowance of free searches. Multi-user accounts support teamwork, and reviewers praise the training and support. It suits freelancers and in-house marketers who need broad SEO data in one tool.