Yoast SEO

Yoast SEO is best known as a WordPress plugin that gives real-time guidance while content is written, with readability checks for clearer structure and deep integration with WordPress, Google and the Gutenberg editor. The core features are free and stay free, and a premium version adds extras. Premium includes AI tools that suggest titles, descriptions and content, generate alt text for images with a review step before saving, and a set of included plugins for Local SEO, News SEO and Video SEO. Schema aggregation and an automatic llms.txt file describe the whole domain in formats that AI systems read, and AI brand monitoring tracks visibility, sentiment and citations across ChatGPT, Gemini, Perplexity and Claude. A Google Docs add-on brings the same real-time SEO guidance to people who draft outside WordPress, and a version for Shopify serves ecommerce teams with a trial. Yoast also runs online SEO courses, a blog, webinars, an events program and a help center, and it publishes a regular SEO update. It suits site owners, freelancers and small teams who want practical on-page help without expert knowledge.