SeoTools for Excel

SeoTools for Excel is an Excel add-in that puts online marketing functions into spreadsheet formulas, so SEO reports and dashboards can be built inside a workbook. For on-page analysis it offers functions such as HtmlH1, HtmlTitle and HtmlMetaDescription, plus XPath and regular expression extraction from any URL. For off-page work it includes CheckBacklink, which verifies that links still exist, and connectors to services such as Majestic, DataForSEO, Google Search Console, Google Analytics 4 and PageSpeed. A page crawler is built from its connectors, and users can build their own connector for any external API or service. A Search Console view inspects whether a URL is indexed or indexable. Recent releases added Google Analytics 4, a ChatGPT connector, an auto-updater and a formula converter. Growth and SEO teams use it for rapid tool prototyping and day-to-day diagnosis.